Wilson
PIONEERS OF SPORT
We are inspired by firsts. People aspire to be greater when they see boundaries broken and goals made. Let's celebrate our role models. Let's celebrate Pioneers of Sport.
young ones
merit
telly's award
bronze
branded content
Wilson
PIONEERS OF SPORT
We are inspired by firsts. People aspire to be greater when they see boundaries broken and goals made. Let's celebrate our role models. Let's celebrate Pioneers of Sport.
young ones
merit
telly's award
bronze
branded content
Art Director:
Copywriter:
Director:
strategist:
DP:
Producer:
KAILEY MCCLUNE
JOHN STARKWEATHER
ANDREW RHEE
michael mallory
caleb blackhurst
matt jackson
Art Directors:
Copywriters:
Director:
DP:
Producer:
STRATEGIST:
KAILEY MCCLUNE
JOHN STARKWEATHER
ANDREW RHEE
caleb blackhurst
matt jackson
michael mallory
Print Ads
Magazines such as Sports Illustrated, Slam, and The Red Bulletin will feature full-spread advertisements. Each highlights how there continues to be new firsts in basketball. These full spreads will be easily removable and can hang on your wall - posters that inspire the next generation of athletes.
SLIDE THROUGH TO SEE THE LIMITED EDITION WILSON PRINT ADS.
Print Ads
Magazines such as Sports Illustrated, Slam, and The Red Bulletin will feature full-spread advertisements. Each highlights how there continues to be new firsts in basketball. These full spreads will be easily removable and can hang on your wall - posters that inspire the next generation of athletes.
SLIDE THROUGH TO SEE THE LIMITED EDITION WILSON PRINT ADS.
Billboards and Basketball Hoops
These advertisements will be placed in cities where historic firsts in basketball were made such as Los Angeles, Toronto, and New York City. These will be up starting NBA and WNBA pre-season.
SLIDE THROUGH TO SEE THE LIMITED EDITION billboards and basketball hoops.
Billboards and Basketball Hoops
These advertisements will be placed in cities where historic firsts in basketball were made such as Los Angeles, Toronto, and New York City. These will be up starting NBA and WNBA pre-season.
SLIDE THROUGH TO SEE THE LIMITED EDITION billboards and basketball hoops.
Game of the Century
Wilson will be hosting a game of the century in Paris - on the oldest basketball court of the world. Fans are invited to watch the most elite players play. Submit a video of what inspires you to play basketball with #pioneersofsport to enter.
Game of the Century
Wilson will be hosting a game of the century in Paris - on the oldest basketball court of the world. Fans are invited to watch the most elite players play. Submit a video of what inspires you to play basketball with #pioneersofsport to enter.
Website
To commemorate Wilson returning to the NBA, specially packaged basketballs will be available for purchase. Every box has been designed to celebrate a sports figure and their historic first. Each design has colors and images unique to their background. The inner lid of each box has a brief description of their achievements and a QR linking to more information on Wilson's website.
Visit the site we have created!
ENTER HERE
Website
To commemorate Wilson returning to the NBA, specially packaged basketballs will be available for purchase. Every box has been designed to celebrate a sports figure and their historic first. Each design has colors and images unique to their background. The inner lid of each box has a brief description of their achievements and a QR linking to more information on Wilson's website.
Visit the site we have created!
ENTER HERE
Limited Edition Player Themed Basketballs
Wilson will be hosting a game of the century in Paris - on the oldest basketball court of the world. Fans are invited to watch the most elite players play. Submit a video of what inspires you to play basketball with #pioneersofsport to enter.
This design was inspired by Lenny Wilkens, the first NBA coach to record 1,000 wins. This limited edition box commemorates Coach Wilkens' time with the Atlanta Hawks.
The design was inspired by Candace Parker, the first rookie player to win the Rookie of the Year and WNBA MVP in the same season. This limited edition box commemorates Parker's time with Chicago Sky.
The design was inspired by Oscar Robertson, the first player to average a triple double. This limited edition box commemorates Big O's time with the Milwaukee Bucks.
Limited Edition Player Themed Basketballs
Wilson will be hosting a game of the century in Paris - on the oldest basketball court of the world. Fans are invited to watch the most elite players play. Submit a video of what inspires you to play basketball with #pioneersofsport to enter.
This design was inspired by Lenny Wilkens, the first NBA coach to record 1,000 wins. This limited edition box commemorates Coach Wilkens' time with the Atlanta Hawks.
The design was inspired by Candace Parker, the first rookie player to win the Rookie of the Year and WNBA MVP in the same season. This limited edition box commemorates Parker's time with Chicago Sky.
The design was inspired by Oscar Robertson, the first player to average a triple double. This limited edition box commemorates Big O's time with the Milwaukee Bucks.
Behind the Scenes
Behind the Scenes
Social Media
On popular media platforms such as Facebook, Instagram, Tik Tok, and Twitter we will announce Wilson's new status as the NBA ball.