Advil

painkiller

Healing items in Fortnite are crucial, but they suffer from one devastating flaw—the user is completely vulnerable to close range rushdowns while chugging that jug.
We created a catastrophic solution. Advil’s Painkiller.
Upon taking the in-game Advil, PainKiller appears in a smokescreen for a brief but brutal 10 seconds. Protecting his summoner from all bodily harm, while they heal up. Enemies, allies, furniture, you name it. If it moves (or doesn’t) he will eliminate it.
Advil has BEEN killing pain before it hurts you—it’s what we do. So next time you worry about getting ambushed by a default Jonesy, don’t. We got your back.
Oh and look at that. He’s real now. Dope.

Healing items in Fortnite are crucial, but they suffer from one devastating flaw—the user is completely vulnerable to close range rushdowns while chugging that jug. We created a catastrophic solution. Advil’s Painkiller. Upon taking the in-game Advil, PainKiller appears in a smokescreen for a brief but brutal 10 seconds. Protecting his summoner from all bodily harm, while they heal up. Enemies, allies, furniture, you name it. If it moves (or doesn’t) he will eliminate it. Advil has BEEN killing pain before it hurts you—it’s what we do. So next time you worry about getting ambushed by a default Jonesy, don’t. We got your back. Oh and look at that. He’s real now. Dope.

TELLY'S SILVER
SOCIAL VIDEO

TELLY'S BRONZE
ONLINE COMMERCIALS

young ones
shortlist
tv/film

young ones
shortlist
direct

Advil

painkiller

Healing items in Fortnite are crucial, but they suffer from one devastating flaw—the user is completely vulnerable to close range rushdowns while chugging that jug.
We created a catastrophic solution. Advil’s Painkiller.
Upon taking the in-game Advil, PainKiller appears in a smokescreen for a brief but brutal 10 seconds. Protecting his summoner from all bodily harm, while they heal up. Enemies, allies, furniture, you name it. If it moves (or doesn’t) he will eliminate it.
Advil has BEEN killing pain before it hurts you—it’s what we do. So next time you worry about getting ambushed by a default Jonesy, don’t. We got your back.
Oh and look at that. He’s real now. Dope.

Healing items in Fortnite are crucial, but they suffer from one devastating flaw—the user is completely vulnerable to close range rushdowns while chugging that jug. We created a catastrophic solution. Advil’s Painkiller. Upon taking the in-game Advil, PainKiller appears in a smokescreen for a brief but brutal 10 seconds. Protecting his summoner from all bodily harm, while they heal up. Enemies, allies, furniture, you name it. If it moves (or doesn’t) he will eliminate it. Advil has BEEN killing pain before it hurts you—it’s what we do. So next time you worry about getting ambushed by a default Jonesy, don’t. We got your back. Oh and look at that. He’s real now. Dope.

TELLY'S SILVER
SOCIAL VIDEO

TELLY'S BRONZE
ONLINE COMMERCIALS

young ones
shortlist
tv/film

young ones
shortlist
direct

Painkiller X Fortnite

Say hello to PainKiller, our 3D character that will be placed in Fortnite to advertise Advil, the brand that kills your pain.

Say hello to PainKiller, our 3D character that will be placed in Fortnite to advertise Advil, the brand that kills your pain.

copywriter:

danny facer

Art Director:

KAILEY MCCLUNE

Painkiller X Fortnite

Say hello to PainKiller, our 3D character that will be placed in Fortnite to advertise Advil, the brand that kills your pain.

Say hello to PainKiller, our 3D character that will be placed in Fortnite to advertise Advil, the brand that kills your pain.

copywriter:

danny facer

Art Director:

KAILEY MCCLUNE

Art Director:
Copywriter:

KAILEY MCCLUNE

DANNY FACER

T V Ads

Art Director:
Copywriter:
Director:
DP:
account manager:

KAILEY MCCLUNE

danny facer

taylor ballard

tyler davies

matt jackson

Art Directors:
Copywriters:
Director:
Colorist/Editor:
DP:
ACCOUNT MANAGER:

KAILEY MCCLUNE

DANNY FACER

TAYLOR BALLARD

TAYLOR BALLARD

tyler davies

LUCY NIELSON